Digital printing is considered an offline marketing strategy and can be very effective with building local or community awareness about your business or a special event in the form of business cards, flyers, post cards, brochures and banners. These items can be shared, displayed or handed out at special networking events, canvassing or just while out on the go.
What is print marketing?
Print marketing and digital printing is simply using print marketing tools to market your business offline in order to get potential customers to your website where they can learn more about your business and possibly convert into a buying customer.
Is print marketing effective?
Print marketing and digital printing in general is still very relevant & effective in today's market, as long as your getting it to the right audience.
If your handing your material out to the wrong people or market your just working against yourself, so it's very important to do proper research on your market first before handing out your marketing material.