The colors, frequency and energy of any company begins with your logo, the logo sets the tone for your marketing campaign and company image. Your logo should be no more than 2-3 colors and be very simple, but iconic for your vision, such as the check for Nike or the apple for Apple computer. Very large empires, but very simple logo's. Your logo set's the tone for your entire brand. The logo sets the font, colors, energy and many more elements of your brand. The logo design is the nucleus of the company image and brand identity, which is very vital to the success of your business. If the right customers are not attracted to the brand and marketing you put out, then the business will not survive the market.
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